reality check: connecting you to consumers and the evidence


I do what I love. I do what I am good at. That’s why I am dedicated to nutrition and health projects with a particular focus on consumer behaviour. Together with partners, I can help you with domain-specific expertise and flexible support to collect, connect, and/or translate evidence and ideas into better products, health interventions, campaigns, or other services. Our approach is evidence-based and people-centred. Persons, consumers, or patients are always central to our way of thinking alongside recent scientific insights and methods relevant to practice.

Health and consumer research

be inspired and get your facts straight on nutrition, health and consumers


Literature research and writing

The latest scientific insights turned into short reports, review articles or fact sheets relevant to your project. Anything from your topic of interest, be it “in-vitro meat”, “nudging”, “personalized health”, or something completely different.  We are very experienced in sourcing, selecting, and interpreting the right academic papers and research reports.


Consumer research

Gain a deeper understanding of consumers and get closer to actual behaviour. Utilizing the current thinking in consumer and behavioural sciences, we select the best research tools, fieldwork agencies, and theoretical frameworks that fit your question. Experienced in both qualitative and quantitative research. With a particular focus on what people do or feel, and not just say: e.g. projective and creative techniques in (online) interviews or focus groups, choice experiments, health behaviour assessments.


Health research

Having a unique background in both medical and behavioural sciences I assist the public health, health & aged care, and pharmaceutical sectors with health and consumer research projects. Examples include: trials and experiments, knowledge, attitude and behaviour surveys,  monitoring and evaluation of interventions, patient experiences and insights.


Knowledge brokering

Why reinvent the wheel? Knowledge brokering utilizes valuable existing knowledge and increases evidence-based decision making and collaboration. We can: identify knowledge gaps, select valuable knowledge sources (internally and externally), establish networks with relevant scientists to your topic or organization, do stakeholder research, and assist with research translation. 

Interim, contractor and consultancy services

flexible support from a seasoned professional

  • Freelance and flexible high quality research support
  • Interim research manager and leave replacement for research & evaluation staff or project managers
  • Dedicated project or program manager for new research projects or peak times
  • Food, nutrition, health and consumer behaviour expert as a team member or associate partner for your client projects
  • Strategic advice for development of new food and health products, services and interventions
  • Advice on research design for health, consumer, or social research projects
  • Stakeholder consultations in the area of food, nutrition and health