in food, health, nutrition and sustainability

The cases below are a selection of projects I have worked on together with clients and collaborators. Recent and current projects are in health and aged care, environmental sustainability, and food policy



Eat Less Plate

Eat Less Plate

The design of a new plate to ‘mindlessly’ eat less and its effect on consumer perception

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Other projects

Consultancy and project management

  • Set up of a nutrition labelling program and implementation of the first logo in Europe that communicated calories per portion front-of-pack
  • Development of a nutrition & health policy action plan for the Dutch Food Industry Association, now part of the Dutch National Obesity Covenant
  • Interim project manager for sensory & consumer research agency OP&P; coordinating the research process from competitive quotes to final reporting


  • In-home interviews with recently-diagnosed Alzheimer patients and their carers, for a medical nutrition company
  • A qualitative study with nephrologists for a pharmaceutical company: identifying motives and barriers to prescribe a new drug for renal patients
  • Consumer insights for a baby food company: a qualitative study with young mothers using means-end-chain analysis
  • Coordination of a multi-country consumer sensory test (affective and descriptive) to test a new dairy drink
  • User research for a new design of home kitchen appliances

Other services

  • Lectures and workshops for universities: courses in sensory and consumer research, food and nutrition policy, communication
  • Organisation of several conferences and workshops for professional associations relating to food innovation, health, and nutrition